Comprehensive communications design for Suzette Co., Ltd. Their Henri Charpentier line began in 1969 as a small coffee shop serving suzette style crepes in 1969, while C³ is a casual line of pastries that are more readily available.
What we did
From developing an overall PR and marketing strategy, creating a corporate and brand image to SNS strategy, we provide communication consultation for all realms of their marketing and sales promotional activities. Our activities include product PR for Henri Charpentier focusing on the beautiful presentation of their table desserts, branding of the flagship store Ginza Maison, increasing name recognition for the Guinness recognized “world’s top selling financier” and interviews with the CEO to spread the word about the organization`s vision and corporate philosophy. All of these activities support and promote the brand that delivers happiness, joy and an element of surprise through pastries.