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A globally recognized restaurant serving the world's best breakfast “bills” restaurants

Client
Period of Contract
From March 2008 onward

Background

Sunny Side Up manages the restaurant “bills”.
The restaurant has 7 branches in Japan as well as in Hawaii and S. Korea.
The restaurant serves chef Bill Granger’s original cuisine, inspired by his travels around the world within a spacious and relaxed atmosphere.

URL
bills-jp.net

What we did

Bill Granger is acclaimed for serving ‘the best breakfast in the world’ by the media, and Hollywood celebrities like Tom Cruise, Cameron Diaz and Leonardo DiCaprio have been known to visit his restaurants for his signature organic scrambled eggs and ricotta hotcakes.
We are responsible for developing and expanding his restaurant “bills” in Japan as well as the Pacific Rim. We provided a comprehensive strategic branding plan and business development proposal, from conducting market research for store locations to PR and promotion after opening. We have been successful in creating brand recognition and establishing a strong foothold for the restaurant chain within the Japanese market. Following our success within Japan, we have further expanded the market by opening branches in Hawaii and Korea.
This year, we have opened two new restaurants in Fukuoka and Ginza, and we continue to look for new opportunities to broaden our operations.

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